How a great shopping experience is changing B2B commerce
Although B2B and B2C differ significantly, what they do have in common is that the end user is a consumer. We all know how important customer experience is for B2C, but why shouldn't we create that same great experience on a B2B platform? B2B organizations who ignore the need to shape smooth and memorable customer journeys will lose competitive edge. In this whitepaper we describe some of the tools you will need to implement your reinvigorated B2B shopping experience strategy.