Why the shopping experience is leading for a B2B platform
Although B2B and B2C differ significantly, they have in common that the end user is a customer in both cases. We find the experience of a B2C shopper important and already standard, but why should we not translate this experience to a B2B platform? The importance of a good shopping experience has become crucial for B2B commerce. This whitepaper provides some handles at which you should take into account when implementing a B2B shopping experience strategy.