Lely Consumables

Purchase worldwide from one commerce platform

Lely is an international family business in the agricultural sector, dedicated to making life easier for the livestock farmer. Through Lely Consumables, the agricultural company offers affiliated farmers a wide range of high-quality, innovative products and services for the milking, feeding, housing and care of dairy cattle. Lely is inspired above all else by the wishes and needs of its customers; it needed its webshop to reflect this passion.

Business Case

Lely has a worldwide distribution network of Lely Centers. The company was looking for an e-commerce partner to realise an online platform where all Lely Centers could have their place. Several years ago, Lely Consumables opened its first webshop for the Dutch market. However, it was crucial that the concept could be rolled out globally, so that farmers all over the world could make their purchases from a single system.


CloudSuite linked Lely’s ERP system Infor M3 to its platform. Infor M3 is a leader in logistics for product data, price agreements, stock levels and customers. Inventory data is collected in real time.

Platform Highlights

  • All Lely Centers implemented
  • Link ERP system Infor M3
  • Realtime web services
  • Responsive theme