Kersten

B2B webshop with B2C experience



Kersten is a family-owned wholesaler for decorative and lifestyle products. The Kerstens love to design and select home accessories. Twice a year an expert team puts together a new collection, always closely in line with the latest trends and developments.

Business Case

The world is changing quickly for Kersten, and the very business model of the wholesaler is coming under increasing pressure. B2B customers now have the reflexes and requirements of the retail consumer and expect to see B2C-levels of design and functionality in a B2B context. Kersten needed an e-commerce platform to add value by offering great customer experiences. The webshop had to put the customer centre stage and reflect Kersten’s core values of inspiration, accessibility and user-friendliness.

Product development with PIM module

Kersten has always stood out from the competition with its great product presentation, the agility and can-do attitude of its employees and the purchase of free stock. This was the starting brief for the B2B webshop, in which a B2C experience was created for the end user. The webshop showcases an extensive collection and facilitates interaction in an inspiring way.

The Kersten webshop currently has over 6,000 items in stock for immediate purchase, as well as a Pre-Order shop where customers can order the latest collections in advance. All managed from one user-friendly system.

Platform highlights:

  • B2B webshop with B2C experience
  • Responsive
  • Inspiration pages
  • Spot-out feature
  • Real-time stock
  • Pre-order shop
  • Real-time API integration with Microsoft Dynamics AX