Goossens


Business case

The family business that was established in 1954 is a concept with fifteen living- and bedroom stores in the Netherlands and Belgium. Nowadays the company employs 600 people on a daily basis, whilst the third generation of the family is running the company. Moreover, most of the furniture is produced by Goossens. Goossens also uses a custom approach in terms of colors, fabrics, and measurements. Thus ensuring a personal advice for every customer.

Why CloudSuite?

The mission of Goossens is to be a customer-oriented omnichannel organization. This is the reason they opted for the commerce platform of CloudSuite. The products offered in the new shop are modern, contemporary designer furnitures for living, dining and bedroom purposes. Goossens has 15 physical stores in Amsterdam, Baarle-Nassau, Breda, Heerlen, Leiderdorp, Nuenen, Peer, Roermond, Rotterdam, Utrecht, Waalwijk, and Zevenaar. The stores have a spacious layout and are divided into four styles: Pure, Modern, Country, and Luxury. These styles can also be found in the webshop.

The challenge


The solution

Goossens asked for a future-proof commerce platform which would enable the launch of webshops in the Netherlands, Belgium, and Germany, whilst serving diverse target groups such as B2B and B2C. Besides that, the company needed an integrated PIM-system to enrich products with attributes, variants and bundles. In their search the company found CloudSuite who was able to seamlessly integrate their ERP-system (KISS), which they had been working with for years, into the platform.

HIGHLIGHTS


  • Multi-language
  • Cross-border strategy
  • Integration ERP system KISS
  • Diverse customer segments: B2B and B2C
  • Integrated PIM system
  • Responsive
  • Omnichannel modules CloudSuite
  • Furniture configurator
  • Moodboard
  • Furniture Tinder