Frank van der Heide, CEO of the umbrella organization Tuinbranche Nederland, and Okko Huisman, co-founder and CEO of CloudSuite, will address the annual e-commerce event Shopping Today about digital innovation within the gardening sector. Shopping Today takes place on Thursday 21 September at DeFabrique in Utrecht.
The Dutch gardening sector has not fully grasped the digital nettle and a panel of experts, called ‘Future garden (r)etail’, was founded to do something about this. The group will look at two questions. The first is: how and where will the gardening sector consumer want to shop in 2022? What other trends impacting consumer behavior will be coming to the fore in the next five years?
Secondly, the rapid changes in consumer behavior require different models and different patterns of relationships. What are the opportunities in this space and how do you turn these into concrete, realistic projects?
For information and tickets go to Shopping Today.