B2C eCommerce

Distinctive in the world of B2C eCommerce

What is B2C eCommerce?

B2C eCommerce is an acronym for online transactions between companies and consumers. Hence buying trendy glasses in the Charlie Temple webshop or beautiful jeans in de Garcia webshop are good examples of B2C eCommerce.


Besides B2C eCommerce, B2B eCommerce exists as well. This means the transaction takes place between two companies. An example is a wholesaler selling fresh produce to a restaurant or supermarket.

B2C e-commerce | Charlie Temple

Stand out in the world of B2C eCommerce

Until a few years ago, most consumer purchases were made offline. More than 95%* of consumers sometimes buy products online. With the wide range of more than 40 thousand webshops in the Netherlands, it is a must to distinguish yourself. You achieve this with an extremely optimized shopping experience.

The ingredients for a pleasant customer experience are:

  1. Seamless integration with your ERP-system
  2. New technologies like AI and VR
  3. Maximum personalization (from search feature to product offering)

Reference case: Goossens Wonen & Slapen

Goossens makes the ultimate living experience accessible to the consumer. With their omnichannel strategy, this applies both offline and online.

The customer journey usually starts online. For example, the visitor configures a boxspring with the boxspring configurator or creates a wishlist of products they want to see in the store. By integrating with their ERP-system AS 400 (IBM), the webshop shows in which store the product can be seen.

“The PIM-system and CMS-system of CloudSuite offer us many possibilities.” 
Loet Brinkmans | Product owner eCommerce Goossens Wonen & Slapen

In the store, the visitor shows her wishlist to the consultant and he can complete the purchase for the customer via a tablet. In this way, Goossens responds to a customer-oriented and unforgettable shopping experience!

Configurator - B2C shopping experience

Optimal shopping experience with the product configurator

With this feature you offer the visitor a user-friendly wizard to configure products to personal needs and purchase them in the webshop.

Conversie - CMS

Higher conversion with the wishlist feature

With a wishlist you offer the visitor an easy way to store products and you collect valuable data about your visitor for personalization & segmentation.

headless e-commerce - CMS

Freedom in design with headless eCommerce

You can use the CloudSuite eCommerce platform headless. The back-end is in fact very easy to link to a self-built front-end via an API.

Marketplaces - CMS

Bigger reach through integrations with marketplaces

Integrate your webshop with marketplaces like Google Shopping, Bol.com and Amazon. You reach a larger audience for the sale of your products.

Other interesting features of the CloudSuite eCommerce platform are:

  • Inspiring your visitor from the WYSIWYG-editor
    Inspire your visitor with blogs and inspiration pages that you can easily create with the CMS-system of CloudSuite.
  • Omnichannel shopping experience
    Place an order portal in your physical store or show the store stock in your webshop for an optimal shopping experience.
  • Manage your (international) shops efficiently from one environment
    With CloudSuite you have the convenience that you only have to manage all your products and maintenance in one environment. This saves you a lot of time and prevents errors.
  • Increase your sales with various marketing campaigns
    Use QR and promotional codes for temporary product promotions. This is a great way to connect the offline and online experience.

Customers who already use the CloudSuite eCommerce platform successfully

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