B2B commerce

State-of-art commerce platform for the B2B market



What is B2B commerce?

The demand for e-commerce solutions in the B2B space is growing enormously. To remain competitive, manufacturers, wholesalers, distributors and retailers have to follow in the footsteps of B2C and offer a multi-channel transactional experience that is at once efficient and engaging. This is not an easy task. B2B is a world of long-term and complex relationships, with vast product catalogues, and highly individual pricing and delivery terms. The challenge for B2B market is to transform its online presence from what is often no more than a website catalogue to a trading platform fit for the digital age.

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B2B vs B2C e-commerce: What are the differences?

B2B commerce is the business model for online sale transactions between two businesses, whereas B2C commerce sells to individual customers directly.


Digital is bringing the shopping experience for these culturally and operationally very different worlds much closer together. That is because B2B buyers expect to be doing business on e-commerce platforms with the levels of personalization, convenience, robustness and design that are now commonplace in B2C.


There are many features that should be taken into account while developing an commerce system for your online store. The list below focuses on the main differences between B2B and B2C.

Reference case: Van Gelder

Van Gelder Fruit & Vegetables is seeing rapid growth and needs a B2B commerce platform that will harness and develop that growth. Why did it pick CloudSuite? We shall leave Van Gelder to answer this question!

  • Customer specific prices and assortment

    The Platform works with prices and product ranges that are specific for each B2B customer, before and after login.

  • International expansion

    Serving foreign channels and business customers is fully supported. This naturally includes options for multiple languages, currencies and VAT regimes.

  • Multichannel & Multistore

    One environment that effortlessly supports multiple webshops for different target groups. Combine B2B and B2C sales and provide your partners with an extra sales channel via white-label shops.

  • Quick ordering with order lists

    Customers can order quickly from their own order lists. Using drag & drop functionality, you can adjust the product sequence.

  • Re-ordering from the order history

    Make repeat purchases quickly and easily from the order history.

  • Additional sales channels with marketplaces

    Expand your sales channels by using available product feeds for external marketplaces such as Amazon and eBay.com.

  • Superuser, Supervisor & Users

    The e-commerce platform allows for multiple roles: superusers, supervisors, internal users and users. The superuser can maintain the workflow on behalf of the customer or customer group of users from their account log-in. CloudSuite also has a supervisor workflow for large customers with authorizations and budgets.

  • Payment options

    B2B customers can choose between online payment and the more traditional option of paying on account. Also, CloudSuite can be linked with the payment platform OneLinq, making it possible for the customer to issue a direct debit authorisation.

  • OCI links

    Through OCI-punchout and OCI-punchin, your customers can log into the webshop from their internal business system to create purchase orders directly, which are synchronized with the ERP system.

  • Sales Center

    Sales center enables your sales and customer service employees to carry out order entry via the CloudSuite shop interface.

Integration B2B e-commerce platform & ERP system

To make your e-commerce platform a success it has to be seamlessly integrated with the backbone of your business: ERP system. Your platform and your business processes have to speak as one, and ERP integration delivers a continuous exchange of critical data such as customer and product information, price agreements, stock levels and delivery times. Below is a selection of the most well-known ERP systems we work with.

Is your ERP system not listed? Integrating you existing systems is no problem for us at all. We would be happy to look at the possibilities that exist and how we can optimise the online execution of your business process.

Discover the many possibilities of our commerce platform